At Mount International Academy, our Diploma in Social Media Marketing equips students and freelancers with the skills to grow businesses, build brands, and generate income online. Covering content creation, advertising, analytics, and strategy development, this program prepares learners for success in the digital marketing industry.

Whether you aim to launch a career, enhance a business, or work as a freelancer, mastering social media marketing opens endless opportunities. Join us and thrive in the digital world.

Module 1: Introduction to Social Media Marketing (Weeks 1-2)

• Overview of Digital Marketing & Social Media Trends
• Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok)
• The Role of Social Media in Business Growth
• Building a Personal & Business Brand Online

Module 2: Social Media Strategy & Content Creation (Weeks 3-5)

• Identifying Target Audiences & Market Research
• Developing a Social Media Marketing Plan
• Creating Engaging Content (Text, Images, Videos)
• Introduction to Canva & Graphic Design Basics
• Content Scheduling & Automation Tools

Module 3: Facebook & Instagram Marketing (Weeks 6-7)

• Setting Up & Optimizing Business Pages
• Facebook & Instagram Advertising (Ads Manager)
• Audience Targeting & Retargeting Strategies
• Running Paid Campaigns & Budget Management
• Insights & Analytics for Performance Tracking

Module 4: YouTube & Video Marketing (Weeks 8-9)

• Setting Up & Optimizing a YouTube Channel
• Video Content Creation & Editing Basics
• YouTube SEO & Monetization Strategies
• Live Streaming & Audience Engagement

Module 5: LinkedIn & Twitter Marketing (Weeks 10-11)

• Personal Branding & Professional Networking on LinkedIn
• LinkedIn Content Strategy & Lead Generation
• Twitter Growth Strategies & Hashtag Marketing
• Twitter Ads & Trend Engagement

Module 6: Influencer Marketing & Affiliate Marketing (Weeks 12-13)

• Understanding Influencer Marketing & Collaborations
• Finding & Partnering with Influencers
• Affiliate Marketing Strategies & Platforms
• Building Passive Income Through Social Media

Module 7: Social Media Analytics & Performance Optimization (Weeks 14-15)

• Understanding Analytics Tools (Facebook Insights, Google Analytics)
• Measuring ROI & Campaign Effectiveness
• A/B Testing & Conversion Rate Optimization
• Social Media Crisis Management & Reputation Handling

Module 8: Freelancing & Career Opportunities (Weeks 16-18)

• How to Become a Freelance Social Media Marketer
• Platforms for Freelancers (Fiverr, Upwork, Freelancer)
• Pricing Strategies & Client Management
• Capstone Project: Creating a Social Media Marketing Campaign
• Final Exam & Certification

Course Outcomes:

By the end of this course, participants will:

✅  Master Facebook, Instagram, YouTube, LinkedIn, and Twitter marketing strategies

✅ Learn content creation, advertising, and influencer marketing techniques

✅ Gain expertise in social media analytics & campaign optimization

✅ Be ready to work as a freelancer, digital marketer, or social media manager